Regular readers of A Newbie's Guide to Publishing know that I don't believe book advertising is cost-effective.
Gregory Huffstutter has disagreed with me on this topic, and many of his smart responses can be found in the comments on this blog.
He's doing a guest column on MJ Rose's blog about roadblock advertising. Here's the link:
http://mjroseblog.typepad.com/buzz_balls_hype/2007/02/the_ad_man_answ.html
I want you to check it out. Not because I believe he's right, but because I believe he's wrong.
What do you think? Go there and weigh in on the conversation.